About Us
Forty years of machines, in one online shop
Most people buying a sewing or embroidery machine are not buying a machine. They are buying a plan — to start making their own clothes, to take in alterations, to put a logo on two hundred golf shirts by Friday. The machine is just the part you pay for.
The Embroidery House exists because getting that decision right is harder than it should be. Online you get a spec sheet and a price. In a shop you get an opinion, but only if you happen to live near a good one.
Where this comes from
Our roots are in Durban, with Brother & Empisal Machines CC — a KwaZulu-Natal business that has been selling and teaching on these machines for around four decades, from branches in Durban Central and Pinetown.
It is led by Gori, and if you have ever been into the shop you will know the approach: nobody gets sold the expensive machine because it is the expensive machine. You get asked what you are making. Then you get told which machine does that, even when the answer is the cheaper one on the shelf behind you.
Four decades of that is a lot of accumulated knowledge about which machines last, which features people actually use, and which ones look impressive in a brochure and then never get touched.
What we are building
The Embroidery House takes that knowledge national. Same genuine Brother range — from a first mechanical sewing machine to a ten-needle production embroidery machine — delivered anywhere in South Africa, with product pages written to actually answer your questions instead of listing bullet points.
You will notice our product pages tell you who a machine is not for. That is deliberate. A returned machine helps nobody, and a customer who bought too much machine does not come back.
What we do
- We sell genuine Brother machines. Sewing, overlocking, embroidery, combination, professional multi-needle, ScanNCut and sublimation — plus genuine accessories, consumables and PE-Design software.
- We give you a straight answer before you buy. Call or WhatsApp us, tell us what you are making, and we will tell you which machine fits — including when that is a cheaper one.
- We connect you to training. Hands-on lessons run through our Durban partner, Brother & Empisal Machines CC.
- We connect you to service. We are a retailer, not a repair shop. Servicing and repairs go to Brother-authorised service partners around the country, and we will point you to the right one for your area.
What we don't do
- We don't do embroidery work for customers. We sell the machines and help you learn them — we are not a contract embroidery service.
- We don't repair machines in-house. That work belongs with Brother-authorised technicians who have the parts and the training.
- We don't sell grey imports or clones. Genuine Brother stock with the manufacturer warranty, or nothing.
Why genuine Brother matters
Every Brother machine we sell carries the applicable Brother South Africa manufacturer warranty from date of purchase — and Brother do not make you register the product to claim it. Using genuine Brother accessories and consumables keeps that warranty intact and keeps the machine running the way it was designed to.
Talk to us
The most useful thing on this website is not a product page. It is a phone number.
Call or WhatsApp: 076 513 9007
Email: naeem@ninaventures.com
Tell us what you want to make. We will tell you what you need.
The Embroidery House is a trading name of Nina Ventures (PTY) LTD, registration 2025/729381/07, South Africa.